ZF has announced the launch of its Employer Branding Metaverse. This state-of-the-art virtual environment is set to redefine the standards of talent acquisition and employer branding by merging innovative technology with interactive candidate engagement.
Beyond reading about ZF on the career website, candidates can now dive into a virtual world tailored to showcase the essence of the brand, the corporate culture, and the exciting opportunities that await them.
“The ZF Employer Branding Metaverse offers a comprehensive and immersive experience, allowing potential candidates and existing employees to explore products and career opportunities and to engage in live events in an interactive, virtual world,” says Martin Maas, Head of Employer Branding at ZF.
“This initiative underscores our commitment to innovation, not only within our product lines, which already benefit from X-Reality solutions, but also in our recruitment and employee engagement strategies”, Martin Maas added.
The Metaverse environment is equipped with several key features designed to enhance user interaction and engagement:
- Direct Recruitment Tools: Potential candidates can schedule one-on-one meetings with recruiters through an integrated online calendar available in each regional space. The candidate decides whether the meeting will take place via a video meeting tool or within a Metaverse interview room by using an avatar.
- Employee Spotlights and Live Events: The platform offers insights into the lives of employee ambassadors and hosts live events to facilitate real-time interaction and engagement.
- Interactive Coin Game: Users earn coins by engaging with various content, gamifying the learning experience about the company’s milestones and innovations.
In addition to external recruitment, the Metaverse serves an internal function by hosting virtual career fairs in the first step.
These fairs allow hiring managers to promote open positions and interact directly with internal candidates in confidential virtual interview rooms, supporting the company’s focus on internal mobility and career development. Further internal use cases are currently being developed for global rollout.
