DigiPivot, an initiative by Google in association with Avtar and ISB Executive Education and Hindustan Unilever Limited (HUL) as an industry partner, is a platform designed to upskill women in Digital Marketing.
The 3 editions since 2020 were resounding successes; a total of 200 women professionals from across India were chosen for the program from among thousands of applicants, through a very rigorous selection process.
The selected cohorts went through an intensive online program and were trained on key technical and leadership skills that equipped them to make a career pivot towards digital marketing.
The sessions, helmed by senior faculty from ISB, product and leader mentors from Google and Avtar’s thought leaders were very well received among cohort members, with several of them reporting holistic growth along multiple dimensions necessary for a rewarding career.
The cohort also received industry insights from Marketing Managers and leaders from HUL in 2022. And this year we are looking to select 200 women professionals for the program – both working professionals and those on a career break.
About Program Objective
DigiPivot – The objective of this program is to provide opportunities for women professionals to pivot their careers toward digital marketing and open up a world of new career opportunities for them.
Program Eligibility
DigiPivot is welcoming applications from:
- Working Women with up to 18 years of experience
- Women on a Career Break with up to 8 years of experience
- Women Entrepreneurs
- Any applicant meeting one or more of the above criteria with a genuine passion for pivoting your career into Digital Marketing
This program is designed to build equity for everyone, and women from different historically underrepresented communities are invited to apply for this program including, and not restricted to, those with disabilities as well as from the LGBTQ+ community.
This program aims to bring together a diverse and talented cohort of participants who want to pivot their careers into digital marketing.
Key Program Timelines and Selection Process, Register Here
- Registration Window: June 7th to July 8th 2023
- Online Assessment: May 31st – July 23rd , 2023
- Final Selection, Participant Enrollment: July 24th, 2023 onwards
- Cohort Inaugural: 19th August 2023
- Program Graduation: 16th December 2023
