This week, Google has launched Search Labs in the first countries outside the U.S. — India and Japan — enabling people to opt into SGE to help them better understand topics faster, uncover new viewpoints and insights and get things done more easily.
The company has been experimenting with bringing generative AI capabilities into Search. Google has learned that a lot from people trying Search Generative Experience (SGE) in Search Labs.
So the company also added new capabilities, from bringing videos and images into responses to local information and travel recommendations.
Like in the U.S., people in Japan and India will be able to use generative AI capabilities in their local languages, either by typing a query or using voice input.
Unique to India, users will also find a language toggle to help multilingual speakers easily switch back and forth between English and Hindi. And Indian users can also listen to the responses, which is a popular preference. In both countries, Search ads will continue to appear in dedicated ad slots throughout the page.
Now, even more people around the world can use generative AI in Search of everyday help, and the company looks forward to expanding to even more countries in the future.
This generative AI experience helps people explore a range of perspectives and serves as a jumping-off point to explore web content.
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