The chocolate and confectionary segment of Mars Incorporated in India, Mars Wrigley India has announced the appointment of Nikhil Rao as its new Chief Marketing Officer (CMO).
In this key leadership position, Nikhil will steer the marketing vision, spearhead strategic initiatives, and direct the end-to-end execution of Mars Wrigley’s portfolio strategy in India.
He will be based in the Gurgaon corporate office and will report to Tamer Kadry, Country General Manager, Mars Wrigley India.
Announcing the appointment, Tamer Kadry, Country General Manager, Mars Wrigley India said, “I am delighted to welcome Nikhil as our Chief Marketing Officer and key member of the India Leadership Team.”
“The India business is on a growth trajectory, and our constant endeavor has been to drive relevance, be consumer-focused and agile”, Tamer Kadry added.
Tamer Kadry further said, “Nikhil will play a pivotal role in ensuring that Mars Wrigley India continues innovating in the face of new and dynamic competition and ever-evolving consumer trends.”
Incoming Mars Wrigley India CMO, Nikhil Rao commented, “I am excited to join Mars, a global leader in snacking, food, and petcare products and services, strongly driven by a powerful purpose – ‘The world we want tomorrow starts with how we do business today’ and founded on the Five Principles of Quality, Responsibility, Mutuality, Efficiency and Freedom.”
Nikhil joins the company from Mondelez where he was the Vice President – Marketing for Mondelez Southeast Asia (SEA). With a career spanning nearly 25 years, Nikhil has successfully traversed Global, Regional, and Local BU roles in Sales and Marketing during his tenure across Cadbury/Kraft/Mondelez.
Nikhil is an alumnus of IIT, Madras, and IIM, Calcutta.
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