Tuesday, October 28, 2025
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CEO’s punctuality rule backfires as he pays Rs 1,000 fine himself

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Kaushal Shah, CEO & founder of Mumbai’s Evor Beauty, recently introduced a new policy requiring all employees to be at the office by 9:30 am to enhance workplace productivity.

As per the policy, Non-compliance with this rule incurs a fine of Rs 200 for each late arrival. Surprisingly, this initiative had an unforeseen outcome: Shah himself accrued Rs 1,000 in fines due to his tardiness.

Kaushal Shah, founder of the Mumbai-based beauty brand Evor Beauty, shared a social media post X (formally Twitter) saying, “Last week, To increase the productivity in office, I made a strict rule for everyone to be in the office by 9:30 am (earlier we used to come by 10-11) and if we‘re late, we pay Rs.200 as penalty. This is me paying it for the 5th time.”

However, the post has gained attention on social media and has received several reactions.

One of the users said, “Kushal, is the amount 200 rs same across all salary groups? I mean a 15k earning employee and a 2 lakh earning employee see 200 rs differently, hope you have this basic idea.”

Clarifying his post he shared another post saying, “It seems my intention behind this post was misunderstood. I shared that tweet to emphasize an important principle for founders and leaders: if you establish a rule for your employees, you must be the first to follow it.”

Also Watch: The Basic Principles of ‘Getting Things Done with Others’ Team Work – David Allen

“As for the concern about paying the penalty to my own UPI wallet, please note that I have created a separate UPI Lite account specifically as a team fund”, he added in the post.

He further said, “The money collected is used solely for team activities and benefits, such as dining and other team events. I appreciate the feedback and hope this clarifies my intentions.

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Sheenu Pradhan
Sheenu Pradhanhttps://sightsinplus.com/
Sheenu Pradhan, Editor Content, SightsIn Plus. She has over 8 years of experience in human resources. Prior to this, she has been associated with Wictor Chemicals India, Wipro, and Shakti Plas Industry.