Lexus, a luxury vehicle division of the Japanese automaker Toyota has announced the appointment of Naveen Soni as President for its India business, effective January 1st, 2022.
Naveen has over 29 years of experience in the industry across areas covering business development, marketing, sales, PR, and CSR.
As senior vice president for Toyota Kirloskar Motors through 2020 and 2021, he has spearheaded sales and services and has been involved with the development of key models such as the Glanza and Urban Cruiser, which were sourced from Maruti as part of the global agreement between Toyota and Suzuki.
Soni joins at the helm of Lexus as it looks to expand its business in India with new products and services while continuing to focus on increasing the footprints of electrified vehicles in India.
Naveen Soni holds a Bachelor’s degree in Mechanical Engineering and a Master’s degree in Business Administration.
Commenting on his appointment Naveen Soni, said “I sincerely thank my predecessors for growing the Lexus brand in India to its current level. I am delighted to join the team and take the brand forward in its vision of crafting a better tomorrow,”
“I believe that it is going to be an exciting journey in the dynamic and vibrant Indian luxury market, where luxury consumers are evolving to strongly adopt the concept of responsible luxury. This is where we see an opportunity for Lexus India to expand its operations through its portfolio of self-charging hybrid electric vehicles. I look forward to this role and to bringing many more amazing experiences to our discerning guests.” he added.
Since 1989, the Lexus brand is marketed in more than 70 countries and territories worldwide and is Japan’s largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value. Lexus is headquartered in Nagoya, Japan
