Bharti Airtel, one of India’s largest telecom service providers, has announced a strategic partnership with Bajaj Finance.
Bajaj Finance is the country’s largest private-sector Non-Banking Financial Company (NBFC), and together they aim to create one of India’s largest digital platforms for financial services.
This collaboration aims to transform the last-mile delivery of financial services and foster digital inclusion.
Bharti Airtel and Bajaj Finance Partnership Details
The partnership brings together Airtel’s highly engaged customer base of 370 million, a 12 lakh+ strong distribution network, and Bajaj Finance’s diversified suite of 27 product lines and distribution heft of over 5,000 branches and 70,000 field agents.
Initially, the telecom company will offer Bajaj Finance’s retail financial products on its Airtel Thanks App for a seamless and secure customer experience.
Later, these products will be available through Airtel’s nationwide network of stores.
Two products of Bajaj Finance have already been piloted on the Airtel Thanks App, with plans to add four more by March.
These include gold loans, business loans, a co-branded Insta EMI card, and personal loans.
By the end of the calendar year, the telecom company aims to offer nearly 10 financial products from Bajaj Finance.
Strategic Vision
Gopal Vittal, Vice Chairman and MD of Bharti Airtel, stated, “Airtel and Bajaj Finance, two trusted names in this country, have the shared vision of empowering millions of Indians with a diverse portfolio of financial needs.”
He added, “The combined reach, scale, and distribution strength of the two companies will serve as the cornerstone of this partnership and help us succeed in the marketplace.”
Gopal stated, “We are building Airtel Finance as a strategic asset for the group and will continue to invest in and grow the business.”
Rajeev Jain, Managing Director of Bajaj Finance, added, “India’s digital ecosystem has been at the heart of data-driven credit underwriting and financial inclusion.”
He said, “Our partnership with Airtel not only leverages India’s digital infrastructure for inclusive growth but also brings together the expertise and reach of two of India’s leading and most-trusted brands.”
“Together with Airtel, we seek to be the financier of choice to India and enable millions to access financial services, even in remote areas,” Rajeev concluded.
Bharti Airtel – Bajaj Finance Partnership: Customer Benefits
Airtel customers can apply for the Airtel-Bajaj Finserv Insta EMI card via the Airtel Thanks App or at Airtel stores nationwide.
The card provides access to a range of offers available to Bajaj Finance customers, including flexible EMI options and payment plans for purchasing various goods, such as electronics, furniture, and groceries at over 1.5 lakh partner stores across more than 4,000 cities.
The card is also applicable for e-commerce transactions on multiple platforms.
As part of the partnership, both companies are committed to strong regulatory compliance, data privacy, and security, ensuring a seamless customer experience.
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