Friday, October 31, 2025
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Pine Labs appoints Amazon India’s ex-HR Head Vijayalakshmi as CPO

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A leading merchant commerce platform, Pine Labs has appointed Vijayalakshmi Swaminathan as Chief People Officer. She takes over from Anu Mathew who will now transition into the role of the head of learning and development at Pine Labs.

B Amrish Rau, CEO, Pine Labs said, “Our people are our Strength. A high-performance workforce will accelerate the progress we have made in recent years. I will also mince no words to say that we want to be seen as the ‘Employer of Choice’ for talented individuals out there who want to join Pine Labs, a company that gives an opportunity to innovate and excel.”

“I am so thrilled to welcome Viji Swaminathan as our next HR Head. I am sure her immense experience will add that spark into our HR function and help us attain newer heights in the future.”, B Amrish Rau added.

Vijayalakshmi Swaminathan, Chief People Officer, Pine Labs said, “I thank Amrish (Rau) for the opportunity and look forward to building on the strong foundation laid by this team to create a world-class, employee-first organization.”

Vijayalakshmi has worked with Amazon India where she was heading the Human Resources function.

Prior to Amazon India, Vijayalakshmi was one of the founding Partners at CoCoon Consulting, a cross-sectoral boutique HR consulting firm with expertise in solutions for organizational and leadership transformation and growth.

She has also worked with FMCG major Unilever where she was responsible for bolstering the company’s employer brand.

Vijayalakshmi holds a post-graduate degree in personnel management and industrial relations from XLRI, Jamshedpur.

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Sheenu Pradhan
Sheenu Pradhanhttps://sightsinplus.com/
Sheenu Pradhan, Editor Content, SightsIn Plus. She has over 8 years of experience in human resources. Prior to this, she has been associated with Wictor Chemicals India, Wipro, and Shakti Plas Industry.