Ecommerce platform, Meesho, has appointed Harsh Chaudhary as chief experience officer (CXO) for monetisation.
In his role, he will lead the team that bolsters revenue generation from Meesho’s various business units. Additionally, he will also be responsible for designing and executing the blueprint for monetising Meesho’s business model, and his appointment to the leadership team will further augment Meesho’s growth and accentuate its scale.
Harsh said, “The company’s positive growth trajectory strengthens the promise it has in store for India’s unorganized retail sector. I am joining the company in its continued efforts towards building for Bharat. I look forward to building and enhancing the company’s monetisation roadmap.”
Commenting on the appointment Vidit Aatrey, Founder & CEO, Meesho said, “We are excited to welcome Harsh Chaudhary, who comes with a demonstrated history of spearheading and scaling business growth.”
“His expertise in strategic partnerships and analytics will help take Meesho to greater heights. As we further our mission to digitize MSMEs and bring the next billion users online, monetisation will be an integral part of Meesho’s growth story.” He added.
Prior to this, Harsh has been in leadership positions with brands such as Disney+ Hotstar, Myntra, and McKinsey & Company.
At Disney+ Hotstar, he was leading teams across categories, growth partnerships, strategy, and analytics and helped build the video subscription monetisation. As a seasoned business leader, he will be responsible for designing and executing the blueprint for monetising Meesho’s business model.
He is an Alumni of Indian Institute of Management Calcutta and Indian Institute of Technology Roorkee.
Meesho is an Indian internet commerce platform. The Meesho marketplace provides small businesses, which includes SMBs, MSMEs, and individual entrepreneurs, access to customers, selection from more than 700 categories, pan-India logistics, payment services, and customer support capabilities to run their businesses on the Meesho ecosystem.
